SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE webinar will guide IP counsel on the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Influencer Agreement and the Influencer Waiver. The panel will discuss the key provisions of the Influencer Agreement and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.
Outline
- SAG-AFTRA Influencer Agreement
- Influencer-Produced Sponsored Content Waiver
- Implications of the agreement and waiver
- Best practices
Benefits
The panel will review these and other key issues:
- How do the SAG-AFTRA Influencer Agreement and Influencer Waiver change the playing field for influencers and advertisers, and how can brands leverage the content they purchase?
- What are the IP issues for businesses connected to the creation and exploitation of sponsored content?
- What can counsel do proactively to protect the IP rights of those involved with influencer content?
Faculty
April Hua
Attorney
Nixon Peabody
Ms. Hua’s focus is on transactional matters for entertainment industry clients, including talent, brands, and... | Read More
Ms. Hua’s focus is on transactional matters for entertainment industry clients, including talent, brands, and influencers. In her current role, she leverages her background in entertainment litigation, helping clients resolve their idea theft, breach of contract, and trademark disputes, including in proceedings before federal courts and the Trademark Trial and Appeal Board. Ms. Hua strives to build and protect her clients’ brands, execute strategic partnerships and promotional opportunities, and ensure compliance with shifting laws and regulations.
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Francelina Perdomo Klukosky
Counsel
Saul Ewing
Ms. Klukosky’s practice and experience involve brand management, trademark prosecution, licensing, and a wide... | Read More
Ms. Klukosky’s practice and experience involve brand management, trademark prosecution, licensing, and a wide variety of entertainment transactions. Her work extends to deals involving video games, esports, live and recorded music, digital media and streaming, digital marketing and influencer advertising, book publishing, and technology including artificial intelligence. Ms. Klukosky leverages her experience as a litigator to negotiate, draft, and secure agreements in the entertainment industry, including talent, endorsement, development, publishing, and licensing agreements for scripted and non-scripted programming, podcasts, webinars, and documentaries. She also advises entertainment companies and digital advertisers in negotiating complex product licensing, brand integration, and placement agreements. Ms. Klukosky represents individuals and corporate creators in protecting their intellectual property assets and assisting with their business transactions and litigation. To help clients effectively protect, monetize and enforce their IP assets, she drafts opinion letters, contracts, and develops strategies to minimize the risk of litigation in all these areas. Ms. Klukosky’s trademark work also includes prosecution and enforcement, portfolio management and strategy, licensing, co-branding and joint ventures, as well as brand ambassador, influencer, and endorsement contracts.
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